And now for something completely different...
Why would I do a 'real life' branding for alpha.tribe - a virtual fashion store?
Answer: Tutorial for my students on how to assemble a behance project page, complete with an issuu flipbook whereby they show their branding manual. Which I ended up really enjoying. Obviously alpha.tribe does not need letterheads and what have you.
But, it was so much fun doing them that I think that I will go ahead and add some more while I sit here thinking about my 'minimalist' conundrum.