Sitting at home, not going out much – if at all – I am busy making visual identities. First I did the companion species thing, which is actually 4 identities rolled into one. I had a blast doing that one. That project was so absurdly playful that I could go ballistic. And then, since New Year, I did a visual identity for a real life version of the metaverse museum that I built 3 years ago for Rosanna Galvani. Pretended that the museum was a physical place where they would be writing letters on letterheads and have a cafe where one would need menus and chalkboards – things not really needed by avatars, in other words. All the stuff that I contrived to slap a branding on to can be seen on a special page I made for this here on tumblr >>>
With this one I got more serious and actually tried to follow what might be construed as “a client’s brief.” So, I became both client and designer and insisted on things like legibility and so forth. Almost finished now. I just want to do a few brochure and flyer dummies and then it will be done.
It may all be in the service of capitalism – but, boy, do I love my profession. The order, the structure, the logic of creating systems.
The very taste of it.