THE CRITTERS   |   THE ANIMAL   |   THE HUMAN   |    THE CYBORG

THINGS DESIGNED BY COMPANION SPECIES

THE IDEA FOR THIS VISUAL IDENTITY PROJECT COMES FROM DONNA HARAWAY WHO LOOKED AT A VERY PARTICULAR INTER-SPECIES RELATIONSHIP BETWEEN ANIMALS AND HUMANS. SO PARTICULAR INDEED THAT HARAWAY CALLED THIS A RELATIONSHIP OF "COMPANION SPECIES" THAT IS BUILT ON

A "SIGNIFICANT OTHERNESS."

A SIMILAR RELATIONSHIP, ACCORDING TO HARAWAY, ALSO EXISTS WITH THE CYBORG ALTHOUGH SHE HASTENS TO SAY THAT THE CYBORG IS "BUT A TODDLER IN OUR WORLD OF INTER-SPECIES RELATIONS"

WHEN COMPARED TO OUR ANIMAL COMPANIONS.

SO, I HAVE CREATED AN IMAGINARY "REAL LIFE" COMPANY THAT IS BASED ON AN ALREADY EXİSTENT "VİRTUAL" STORE IN SECOND LIFE. THE ONE HERE HOWEVER IS OPERATED BY 3 RELENTLESS CRITTERS - A CYBORG, A HUMAN (REPRESENTED BY A RATHER DISGRUNTLED ONE EYED PERSONAGE) AND A LADYBUG (SINCE ALTHOUGH NOT A MAMMAL, THE LADYBUG STILL APPEARS TO ME TO BE A COMPANION SPECIES THAT WE HOLD APART FROM ALL OTHER BUGS). THESE 3 HAVE JOINED FORCES TO SET LOOSE UPON A HOUSEHOLD A BRANDING IDENTITY IN WHICH THEY THEMSELVES PLAY A PROMINENT PART.

APPEARANCE

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AT HOME

“THE HOUSE SHELTERS DAY-DREAMING, THE HOUSE PROTECTS THE DREAMER,

THE HOUSE ALLOWS ONE TO DREAM IN PEACE.” 
― GASTON BACHELARD , THE POETICS OF SPACE

LIVING ROOM

“WHEN THE IMAGE IS NEW, THE WORLD IS NEW.”  
― GASTON BACHELARD, THE POETICS OF SPACE 

SUSTENANCE

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INDULGENCE

“THE PROBLEM WITH PEOPLE WHO HAVE NO VICES IS THAT GENERALLY YOU CAN BE PRETTY SURE THEY'RE GOING TO HAVE SOME PRETTY ANNOYING VIRTUES.”

― ELIZABETH TAYLOR

ARTICULATION...

This project started out as part of a tutorial to show my graphic design students how to apply a visual identity to a wide range of products. From where it took on a life of its own.

I wish to thank the many generous people who put free to use mockups, vectors, clipart, png images and videos online for obsessive types like me to use. The resources were gathered from: vecteezy.com, videezy.com, videos.pexel.com, pngmart, pngtree, freepik, pixeden, goodmockups, graphicburger, and mockupworld.

See more of my stuff here: https://www.elifayiter.com/